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Founded in 2007, Alo Yoga is the LA-based activewear brand with an impressive celebrity fan base. Hailey Bieber, Gigi Hadid, Taylor Swift and Kendall Jenner have all styled the label’s gym leggings with matching crop tops, band tees and leather jackets. The self-titled studio-to-street label is made with die-hard yogis in mind and creates versatile athleisurewear with signature fabrics including the silky lightweight airlift and smoothing and sculpting airbrush. Wide leg knit pants, 1990s-inspired cropped cardigans and crochet tanks are on the menu for spring/summer 2024.
C-Design Fashion
Leather belts are more than functional accessories in the old-money wardrobe; they are subtle indicators of style, sophistication, and attention to detail. Driving moccasins are an indispensable part of the old money wardrobe, offering a perfect combination of comfort, style, and practicality. Driving moccasins, also known as driving shoes, are a hallmark of leisurely elegance and comfort, making them a favored choice for casual wear, especially in warmer climates. Brogues are a distinguished type of footwear that blends functionality, style, and a touch of heritage, making them a versatile choice for formal and semi-formal occasions. Bespoke garments are crafted from the finest materials, with skill and attention to detail that mass-produced clothing cannot match. However, the benefits of bespoke tailoring extend beyond just the perfect fit.
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Combining sleek, minimal design with highly technical fabrics, the SS24 capsule features tank tops, leggings, sports bras, and running jackets created for intense and low-impact training. The wider collection also includes tennis dresses, skorts, polos, and accessories in a muted palette of white, grey, black, and chocolate brown. So, although we’ve admittedly been wearing our Lululemon leggings to brunch for years, now the best activewear brands make it officially acceptable to wear gym kit outside a spin class.
Describe your perfect apparel design
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Indian royal families have long been patrons of the country’s rich textile traditions, favoring luxurious fabrics like silk and muslin adorned with intricate handwoven patterns and embroidery. The evolution of the old money style is deeply intertwined with historical developments that have shaped fashion and societal norms. The war’s end brought a desire for simplicity and practicality in clothing, reflecting the broader societal shift towards more casual and functional attire. This era, under the influence of Beau Brummell, an arbiter of men’s fashion and a close friend of the Prince Regent, saw the rise of the tailored suit as a fashion staple. An conscious brand also cares about its use of resources and energy, reducing its carbon emissions, impact on our waterways, as well as using and disposing of chemicals safely. Our editors curate highly rated brands that are first assessed by our rigorous ratings system.
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The post-World War II era was a time of significant social and economic change, impacting fashion and the old money style. This approach laid the foundation for the old money style, emphasizing quality and understated elegance. Brummell advocated for clean lines, fitted garments, and a muted color palette, emphasizing the importance of personal grooming and simplicity. FP Movement specialises in performance-ready activewear as well as streetwear-inspired basics that will see you way beyond the gym. Taking cues from Free People's ready-to-wear line that nods to bohemian fashion trends, the sports wear has developed collections focussed on yoga, dance, running, surfing, skiing and hiking.
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KENT is a US-based brand that creates timeless organic underwear, ensuring a quality fit and feel no matter what. It produces the first verified compostable underwear, made from organic cotton and designed to return to nature in 90 days when composted or planted, feeding the soil and growing new plants (or future pants). Apiece Apart’s easy to wear selection of light knitwear, dresses, loungewear and more will get you out the door looking put together yet effortless. The brand designs its collections with wardrobe building in mind, making it simple to mix, match and layer different pieces together or with items you already own—giving you a fresh new look with minimal effort! Your website serves as the digital storefront for your clothing brand. Include high-quality images of your clothing collections, product descriptions, and an effortless shopping experience.
An invisible string between Ho and Swift
This was achieved through a continued focus on quality and craftsmanship while incorporating more casual elements, such as sportswear and leisurewear, into the old-money wardrobe. Old money embodies a lifestyle that depicts rich family heritage, traditional garments of high quality, and a nuanced understanding of luxury. For one-of-kind pieces made of deadstock fabric, turn to Central Saint Martins graduate Conner Ives.
One of the most iconic embodiments of the old money style in film is the character of Jay Gatsby in F. Scott Fitzgerald’s classic novel “The Great Gatsby,” as portrayed by Robert Redford in the 1974 film adaptation. The rich colors and elaborate patterns in Indian aristocratic attire contrast with the softened palette of the Western old-money style.
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This unique charm and poise result from a lifetime of exposure to the finer things and a deep-rooted understanding of etiquette, manners, and social graces. The film’s costume design, overseen by the legendary Edith Head, has become a touchstone for men’s resort wear and continues to inspire fashion enthusiasts. Choosing the right umbrella goes beyond its rain-protective value – it’s more about complementing your overall look and style.
Since releasing the Pirouette skirt nearly three years ago, Ho said she has dealt with numerous online retailers copying her design and selling cheaper versions. In 2014, Ho received a direct message from Swift's team inviting her and her sister to a Secret Session, or a private listening party where Swift showed fans her then-upcoming album "1989." "The Taylor Effect is like nothing else in the entire world. It's insane," Ho said. "We had our biggest sales day of the year and our second biggest sales day ever. This is also the first time we've taken preorders. We normally don't do that, but people really want the original." While Ho can't confirm whether Swift was specifically referencing her design, the lyric has only made the experience more exciting for herself and her employees.
The brand’s signature piece, the Diana dress, represents Nynne’s way of designing pieces that are versatile, stylish, and timeless. Maggie Marilyn believes transparency is key when it comes to being a responsible brand. The designer is always vocal about who makes her collections, where the materials are sourced and what the supply chain looks like. Sustain by Kat produces timeless organic women’s and children's clothing, dyed with plants. It uses more responsible materials, including GOTS certified organic cotton, and uses only lower impact, plant based dyes, which is better for you and the planet. It’s possible to have clothes that also care for you with Sustain by Kat’s “clothing with a conscience”.
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